Inspired by the BBC website we looked at during class today, I have chosen to analyze the homepage of the New York Times. The New York Times is a very well-established and reputable newspaper not only in the US but also in Europe and in the rest of the world.
The newspaper itself is owned by the New York Times Company (www.nytco.com) and their board of executive officers and publishing directors. The news articles, editorials, and comments are written by various newspaper journalists around the world. As the New York Times is a high-quality paper, they boost the finest global news coverage presented by a set of articulate journalists.
Furthermore, the webpage is very well-structured and organized featuring not only American news but also providing the globally aware reading public with news coverage from the EU, Asia, Asia-Pacific and the Middle East. Another thing I have noticed from browsing around the website is that readers get constantly updated on the latest news and that journalists affiliated with the New York Times, from all over the globe publish articles and comments on this site.
Besides the traditional topics, such as business and technology news and updates on politics the site offers many other interesting categories. Among other things, the New York Times gives the reader a sound variety of featured pages containing information on travel, art, real estate, health and style. Additionally, there are also customer services, for instance “Direct Delivery” meaning you can order your own issue of the New York Times to your house.
Talking about potential audiences, the New York Times particularly targets business people and a well-educated public with a sound interest in global affairs. People reading this newspaper actually have to read the respective articles to be informed as there are hardly no eye-catching, tabloid-like headlines. As the New York Times is an extremely reputable newspaper the tone and language used on the website and in the printed version is very sophisticated. Words are properly chosen in order to inform the reader in a precise manner.
Considering the rhetorical appeals discussed in class, the webpage focuses more on logos and logos, i.e. the exhibition of good and valid reasoning and well-researched news coverage. The use of pathos is very limited with only a few selected pictures and videos and pod casts made available.
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2 comments:
I like that you really investigated who the actual authors of the website are. Also, I really like what you said about having to really read to get information. They sure aren’t distilling information down to flashy headlines and simple overviews. Combining logos and ethos makes them come across as very credible, don’t you think?
I agree with how you said The New Your Times site uses mostly pathos and ethos. I didn't notice this before you brought it up but it's interesting to read their headlines, they are all very bland, informative, and to the point. This is very unlike many other newspapers or magazines, where the titles are full of puns, alliteration, and attention grabbing phrases. This, along with their lack of color, appeals directly to the ethos by making them look 100% professional.
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